Residents of The Hague give LEGO a second life
- The Hague residents for each other
- June 6, 2025
- 3 min read
165 families made happy with collected LEGO
After the successful Hague LEGO summit, in which residents of The Hague created buildings around the theme of peace and justice, a new idea emerged: what if many more children could build, even in families where LEGO is not a given for financial reasons?
With this in mind, The Hague's LEGO collection campaign was born. Residents from all over the city donated their used LEGOs so that other children could play with them. In total, over 100 kilos of LEGO were collected, enough to give 165 families a box full of fun.
Collaboration
The fundraising campaign is an initiative of Bureau Citybranding Den Haag and a collaboration with three organizations passionate about sustainability and equal opportunities for children: Byewaste, Toys Up en Quiet The Hague Foundation.
Byewaste made it easy for residents to donate LEGO. With their mission to make reuse accessible, they collected donations free of charge throughout the city. The LEGO was then taken to Toys Up, where each brick was lovingly and carefully cleaned, sorted, and packaged in cheerful gift boxes. Finally, the Quiet Den Haag Foundation took over. Through their network of members, people living in poverty, they ensure that the LEGO reaches families who could really use a helping hand.
“How wonderful it is that the circle is complete and that many hours of play will be created with reused toys.” Nanda Slikkerveen Toys Up
To contribute
The city's involvement was immense. Trays full of LEGO® projects poured in from every neighborhood. Thanks to these donations, the three organizations were able to bring joy to as many children as possible. Alderwoman Saskia Bruines symbolically presented the first box of LEGO® projects to the Quiet Foundation on World Poverty Day.
"It's heartwarming to see how many residents of The Hague contributed to this campaign. Every child deserves the opportunity to play, build, and dream, regardless of their home situation. I'm grateful to everyone who contributed to this fundraiser, and especially to the three organizations that selflessly dedicated themselves to this effort," said Alderman Saskia Bruines.
Continued commitment to a social and sustainable city
Even after the fundraising campaign, the three organizations will continue their efforts. The Quiet Den Haag Foundation supports people living in poverty and helps families find some breathing room and relaxation in everyday life. Byewaste promotes reuse and a circular economy by making it easy to give items a second life. And Toys Up repurposes toys, so less is thrown away and more children can play. Anyone who wants to contribute can do so by donating toys, volunteering, or supporting a local initiative.