Flora Film Theater
- May 13, 2026
- 4 min read
Flora Filmtheater, a place in the Segbroek district where film brings people together
In the Segbroek district, in the Energiekwartier, you will find Flora Filmtheater. A new Hague art house cinema has emerged on the sixth floor of a former KPN telephone exchange. With two intimate screening rooms, a restaurant, and a café, it has grown into a place where film, hospitality, and social interaction come together. What was once a vacant building is now a lively spot in the neighborhood.
Flora Filmtheater shows how an initiative can give a neighborhood a new impetus. For Eline Hoogeveen is that exactly why this place is so special. She saw the initiative grow from a pop-up to a fully-fledged art house cinema and how it now attracts a broad audience.
Proud of Flora Film Theater
From vacancy to lively place
Flora arose from a clear need. The Hague had relatively few movie screens, and there was a lack of a small-scale, accessible place for film in the neighborhood. Initiators Marijn Veltmann en Bo Maerten wanted to change that.
They were looking for a place where they could combine film and hospitality. They found it in a building where many residents of The Hague had wondered for years what was actually going on.
A place for the city and the neighborhood
Since its opening, Flora has managed to attract a broad audience. People come not only from the neighborhood, but from the entire city. Young and old know their way to the movie theater and often return.
Connecting through culture
The initiative shows how a cultural space can contribute to the vibrancy of the city and the connection between people.
Eline, Marijn en Bo are visibly proud of it.
Proud of what has been created together
Flora Filmtheater has quickly grown into a fixture in The Hague. What started as an idea and a series of pop-ups is now a popular art house cinema that has become an indispensable part of the city.
Within Nieuw70, Flora is an example of how a vacant space can transform into a place that brings energy, culture, and connection to the city.